Happy New Year To All Our Partners And Valuable Clients!!

 

A NEW YEAR HAS ARRIVED, AND WE ARE EVER SO THANKFUL FOR THE GREAT YEAR WE HAD IN 2023, AND HOPEFUL THAT 2024 WILL BE A WONDERFUL YEAR TOO.

 

WE COULD NOT HAVE DONE IT WITHOUT YOUR SUPPORT. WE APPRECIATE YOUR PARTNERSHIP AND FRIENDSHIP.

 

 

 

Although the global economy slowed down in 2023 - due to interest rates being hiked to ward off inflation – we still had a strong record in 2023 where our sales increased by 8.20% year-on-year compared to 2022. We have experienced a huge growth despite most items' prices going down. We had great penetration in exciting new markets in Asia, Middle East, Africa & South America. We keep getting new clients, make new friends and form new alliances and partnerships inside and outside China. We trust the best is still yet to come.

 

Please see our brief numbers for the year 2023:

 

GROWTH IN 2023:

 

Year	Year on year increase from previous year	Introduction of new items	Going into new markets
2022	11.60%	5	6
2023	8.20%	8	7
2024	The sky is the limit	30+	20+

 

DISTRIBUTION OF CATEGORIES SALES IN 2023:

 

SALES 2023
Category	Percentage
Acidulants	34.2%
Sweeteners	18.7%
Preservatives	12.5%
Leavening Agents	11.1%
Proteins	7.4%
Thickeners	7.3%
Others	8.8%

 

We have introduced 2 new categories in 2023. We started supplying Leavening agents and Proteins. We will build on that success and expand in the two new categories this year. We will also introduce new items and will supply 180+ products in 2024 to make sure we are fulfilling our clients' needs.

 

2024 holds a lot of promise for us, and we are planning to improve our services to our clients. It will be the year to improve the ease of doing business with us and more transparency on prices, tracking & discounts that will empower our clients in their supply chains. Our clients will experience substantial benefits in dealing with a trusted partner in China as New Ambition.

 

After COVID-19 has passed, and the global restrictions have been lifted worldwide, we are planning to attend & exhibit in 6-8 exhibitions this year. We would love to see our old friends and meet new ones in 2024.

 

In 2024, we are also looking for partners & local agents in different markets around the world. I hope we can gain your trust to be your sourcing partner, working as your back office in China supporting you with FACTORY DIRECT PRICING & PRIME QUALITY PRODUCTS.

 

Here' s to an awesome year ahead.

 

NEW AMBITION TEAM